How to Create Original Content for Your Presentations and Masterclasses
Let’s face it – you can have a killer product, a great distribution network, and a top-shelf social media strategy. But if you don’t know what to say and (just as importantly) how to say it, your chances of success are drastically smaller. Content is king—without it, even the best strategy will fall flat.
If you’ve ever wondered how to develop original, powerful content for your speeches, masterclasses, or presentations, you’re in the right place. One of the biggest challenges speakers face is standing out—being the person others quote rather than just repeating what’s already out there. The key to being memorable is developing content that is insightful, engaging, and most importantly, authentically yours.
In a recent video, I break down exactly how to craft compelling, unique content that resonates with your audience and sets you apart. You can (and should) watch the full discussion below or by clicking here.
Here are the Key Takeaways:
Model, but don’t copy. It’s fine to study great communicators, but the goal isn’t to mimic—it’s to learn and adapt their techniques into your own voice and style. By observing how top speakers structure their messages and engage their audiences, you can identify strategies that will work for your own presentations without directly replicating someone else’s approach.
Modify and make it your own. Take inspiration, then refine and reframe it with your personality, stories, and experiences. Think about what makes your message unique. How does your background, your journey, or your insights add a fresh take to the topic? If you make your content distinctly yours, it becomes something others want to share and reference.
Curate content with intention. Instead of throwing together ideas, structure your speeches in a way that enhances engagement and delivers a powerful message. Great speeches are not just about having good content but about presenting it in a way that keeps the audience hooked. Identify key themes, build an engaging narrative, and use a mix of storytelling and data to make your message stick.
Use compelling delivery techniques. The way you present your content is just as important as what you say. Effective speakers use vocal variety, body language, and strategic pauses to emphasize key points. Engage with your audience by making eye contact, asking thought-provoking questions, and encouraging interaction. The best content in the world can fall flat if it’s not delivered well.
Monetize your message. Whether through speaking engagements, courses, or coaching programs, your content should lead to opportunities that generate revenue. Beyond delivering value, consider how your content positions you as an authority in your niche. Offer a clear next step for your audience—whether that’s signing up for a workshop, purchasing a program, or booking you as a speaker.
Why Originality Matters
It’s easy to fall into the trap of thinking that all the best ideas have already been shared. But the truth is, your unique take on a subject is what makes it valuable. People resonate with authenticity, fresh insights, and a compelling delivery—something that only you can bring to the table. In a world filled with repetitive messaging, originality is what will make you stand out and keep audiences coming back for more.
If you want to step up your game, command attention, and be the speaker that people quote, take the time to refine your craft. This isn’t about just filling up time on a stage or camera—it’s about making a lasting impact. The world needs fresh perspectives and transformative messages, and that starts with you.
So, embrace the process, sharpen your message, and get out there. You got this!
